Lebanese Personal Care New Product Trend Analysis in 2025

The personal care industry in Lebanon is evolving rapidly, influenced by global trends, consumer preferences, and economic factors. In 2025, the market is expected to see increased demand for natural ingredients, sustainable packaging, and personalized beauty solutions.

This article explores the key personal care trends shaping Lebanon’s market, providing insights for brands looking to innovate and meet consumer expectations.

1. Rise of Natural and Organic Ingredients

Lebanese consumers are increasingly drawn to personal care products made with natural and organic ingredients. The demand for paraben-free, sulfate-free, and cruelty-free formulations continues to grow as people become more conscious of what they apply to their skin and hair.

Local botanical ingredients such as olive oil, argan oil, and cedarwood extract are gaining popularity, as they align with consumer preferences for clean beauty and traditional remedies.

2. Sustainable and Eco-Friendly Packaging

Environmental concerns are influencing purchasing decisions, leading brands to adopt more sustainable packaging solutions. In 2025, more Lebanese personal care brands are expected to shift to biodegradable, refillable, and plastic-free packaging options.

Consumers are actively seeking products in glass bottles, recycled materials, and compostable packaging, making sustainability a key selling point for brands looking to stand out in the market.

3. Personalized Beauty and Customization

Customization is becoming a major trend in Lebanon’s personal care industry. Brands are offering tailored solutions based on individual skin types, hair concerns, and lifestyle preferences.

AI-driven beauty apps and online consultations are helping consumers find the perfect skincare and haircare products, making personalization a key differentiator in the competitive market.

4. Waterless and Minimalist Formulations

Water scarcity and sustainability concerns are pushing Lebanese brands to innovate with waterless personal care products. Solid shampoos, cleansing powders, and concentrated serums are gaining traction as consumers look for eco-friendly alternatives.

Minimalist beauty routines are also on the rise, with multipurpose products like all-in-one face creams, hair and body oils, and multi-use balms becoming essential for busy lifestyles.

5. The Popularity of Halal and Ethical Beauty

As the demand for ethical and halal-certified beauty grows, Lebanese consumers are seeking products that align with their values. Brands that emphasize ethical sourcing, cruelty-free testing, and halal-friendly formulations are gaining a loyal customer base.

This trend is particularly strong in skincare and haircare, where transparency in ingredient sourcing and production processes plays a crucial role in consumer trust.

6. The Influence of Local and Regional Beauty Heritage

Lebanese consumers appreciate beauty traditions rooted in Middle Eastern and Mediterranean heritage. Products featuring rose water, honey, black seed oil, and Dead Sea minerals are seeing a resurgence in popularity.

Brands incorporating traditional Lebanese beauty secrets into modern formulations are successfully attracting both local and international consumers.

7. Men’s Grooming and Self-Care Growth

The men’s grooming sector is expanding in Lebanon, with more men investing in high-quality skincare, haircare, and beard care products. Demand for anti-aging solutions, hair styling products, and natural deodorants is expected to rise in 2025.

This shift reflects changing attitudes toward self-care and grooming, opening up new opportunities for brands catering to male consumers.